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3 ways to make AI practical and accessible in CX

19/02/2020

In the past 3 years, the AI space has become so noisy that even seasoned executives struggle to cut through the jargon, making it challenging to deliver against an AI strategy. Support leaders face a series of roadblocks. The AI space overall isn’t accessible to the business stakeholders who want to leverage it for improved customer experience. AI-powered solutions are often difficult to configure, rely on data that is not yet available or is impossible to interpret, and require a heavy dependence on stretched IT resources.

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5 ways financial services can use messaging to create a better experience

18/02/2020

The emergence of bots, AI, and interactivity in messaging has transformed channels like Facebook Messenger, WhatsApp, and iMessage from places we chat to platforms where we do business. Conversational business is only going in one direction—Gartner estimates that “by 2022, 70% of all customer interactions will involve emerging tools like chatbots, machine learning, and mobile messaging, up from 15% in 2018.”1

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The best lead scoring models have these 7 factors

18/02/2020

A business can’t thrive without lead generation, however, the more leads you generate, the more selective you have to be in your pursuits. Sales rep don’t want to waste time chasing a large list of dead-end leads. That time could be spent nurturing more promising leads. Yet, when it comes to valuing leads, how do you separate the wheat from the chaff? Experience and gut instinct goes a long way, but they aren’t enough. To consistently find strong potential customers, sales reps need a lead scoring model.

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